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This Data Protection Declaration describes how Millum AS collects and uses data on visitors to our web pages. The Declaration contains information that you are entitled to receive when we collect data from our website (Section 19 of the Norwegian Personal Data Act), and general details of how we process personal data (Section 18, first paragraph, of the same Act).

By: Sofie Vatle 19.02.2024 10:46


Who is the personal data controller?

Millum AS is the controller for the personal data that we collect from you when you contact us by e-mail, on our web pages or in other situations.

What is the purpose?

As a major part of our effort to create a user-friendly website, we look at user behaviour and ways of enhancing our website. We use Google Analytics 4 to collect data on our website.

Where do we collect the data from?

We also record general information on users of our website through Google Analytics. Among other things, this tells us how many people have visited the site and which pages they look at. However, we do not look at information on individual users – nor do we have any way of gathering information on individual users.

Google Analytics uses cookies (small text files which the website saves on the user’s computer), which record the user’s IP address and tell us about the individual user’s movements on the Internet. Examples of what we get from the statistics are: how many people are visiting different pages, the duration of the visits, which websites the users are coming from, and which browsers they are using. None of the cookies allow us to link details of your use of the website to you as an individual. Data associated with cookies are automatically deleted 14 months after being captured. You get a popup every time you visit our website, where you choose to approve, allow some use or reject cookies.

The data collected by Google Analytics are stored on Google’s servers in the USA. Information received by the servers is subject to Google’s privacy policy.

An IP address is defined as personal data because it can be traced back to a specific piece of hardware and hence to an individual person. Millum AS anonymises the user’s IP address before the data are stored and processed by Google. This makes it impossible to identify the individual user.

1 July 2023, the analysis tool was updated from Universal Analytics to Google Analytics 4, with somewhat stricter rules for privacy.

Are the data passed on to third parties?


How are the data deleted and archived?

All of the information collected is stored in Google Analytics. We do not store any of your data locally. We do however store reports on average traffic, etc. The information collected is stored in Google Analytics, where we have configured the system so that statistical information from the web pages is retained for 14 months, then deleted automatically.

Is the provision of data optional?

We have no way of making exceptions for particular individuals. If you do not want to be part of the general statistics, you should not visit Millum’s web pages.

What rights does the data subject have, and which country’s laws apply?

You have full access to any personal data we have saved about you. You can also ask for the data to be corrected or deleted. We are bound by Norwegian law.

How are the data secured?

Only persons who need to analyse trends and average traffic on our website have user access to the data in Google Analytics.